SM Supermalls’ Bold New Era: All for You

  

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.

SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

SM Sta. Rosa (Yulo) in Nuvali coming 2026

The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generations.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.” He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

The anniversary is being marked nationwide with over 4,000 exclusive partner-powered deals across all 88 malls, SM’s biggest shopping celebration yet. The milestone underscores SM’s unique position, a company that has grown hand in hand with its tenants while remaining the most loved retail channel, deeply woven into the daily lives of Filipino families.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You

SM Supermalls, one of Southeast Asia’s largest mall developers with 88 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.

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SM Prime reinforces the SM Green Movement: Simple Acts, shared & lasting impact for a greener tomorrow

 As environmental challenges continue to grow, SM Prime Holdings, Inc. believes that the journey to a better future is built on the mindful choices we make each day and the stronger communities we form when we act together.

This is the heart of the SM Green Movement, SM Prime’s sustainability initiative and call to action for communities across the country. Born during the height of the pandemic, the Green Movement began with personal stories—employees choosing to reduce waste, conserve water, and use energy responsibly, even while under lockdown. These simple acts planted the seeds for something bigger: a movement that brings together the company, communities, and the country in pursuit of shared prosperity and a more climate-resilient future.

Focusing on waste, water, and energy, the SM Green Movement translates ambitious sustainability goals into everyday practices. 

It inspires suppliers, partner-tenants, residents, guests, and mallgoers alike to play their part in shaping greener, more livable cities. Each initiative is anchored on SM Prime’s mission: to achieve net-zero emissions by 2040, advance water stewardship, and work towards a waste-free future.

"The SM Green Movement is our way of showing care—care for our planet, and care for the people who live in it," said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. “We’re not just building malls, homes, or offices—we’re building opportunities for everyone to be part of the solution. And the best part is, it starts with what we do every day.”

Collaboration That Drives Real Change

At the core of the Green Movement is a belief in the power of partnership. Lasting change is not a solo endeavor—it thrives through collaboration. 

SM Prime continues to work hand-in-hand with local government units, NGOs, schools, community groups, and individuals to co-create solutions that meet both environmental needs and everyday realities.

"Our strength as a company comes from our ability to mobilize people around a common cause,” said San Agustin. “The SM Green Movement is all about collective impact. Every bottle recycled, every drop of water saved, every watt conserved adds up.”

A Movement for Generations to Come

Today, the SM Green Movement is a growing platform for advocacy and action. With every new story, every new supporter, and every green step taken, SM Prime is helping to reframe sustainability as something within reach of every Filipino.

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About the SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

Photos

 

With a 3.785-Megawatt peak (MWp) solar power capacity, the SM City Fairview solar photovoltaic (PV) system has 6,882 solar modules over a total area of 4.3 hectares, currently making it the largest rooftop solar PV system on a commercial building in the country.

 

At SM City Baguio, water is given a second life. Its water treatment facility helps conserve this vital resource while supporting a greener, more resilient future.

At the Mall of Asia Complex, water trucks carrying 100% recycled water help keep the property’s greenery thriving while promoting responsible water use.

 

Bin it right! SM Cares promotes proper waste segregation with clearly marked bins for recyclables, disposables, and compostables—helping communities take part in building a waste-free 

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Tech Expert Art Samaniego Lines Up Early, 90th out of 400 to Pre-Order HONOR 400 5G in SM City Sta. Rosa

Was HONOR 400 5G Craze just a gimmick? We asked a tech expert to share his experience.

Leading smart devices provider HONOR Philippines just introduced its most successful product to date, the HONOR 400 5G. With its jampacked first day sale, viral videos, new brand ambassadors, and a Rolex and Hermes giveaway - the question remains, was all of it just a gimmick?

IT Head of Manila Bulletin and Co-founder of ScamWatch Pilipinas Mr. Art Samaniego shared his entire journey to getting his hands on HONOR’s newest viral smartphone.

“I saw it from the media launches and media activities, and when I saw the phone, nakita kong maganda talaga siya. I said, I need to try this one in real life kaya um-order ako. Gusto kong bumili ako kasi naniniwala ako sa telepono nung nasubukan ko sya. So, it’s a really great device for the price. I pre-ordered on June 18 in SM Sta. Rosa,” said Mr. Samaniego.

When asked about his experience during the jampacked first day sale on June 28, “I went to SM Sta. Rosa around 10 or 10:30AM so, kaka-open lang. I told my wife, kasi meron pa kaming pupuntahan after, ‘mabilis lang to, give me 30 minutes’. Pag dating namin sa HONOR store, nakita ko, punong-puno na ng tao. Meron ng bollards. I was surprised bakit ang dami na, then I counted the people there. Siguro mga 80 yung nabilang ko that time and kinunan ko ng picture. Maya-maya, dumadami na yung mga tao that they need to remove the barrier that they put,” he started. “Someone helped me and said, ‘Sir, kailangan mo kumuha ng number. Pang-90 na ko, kasi mayroong mga nakapila na ng mas maaga pa,” he shared his surprise as that was only 30 minutes upon mall opening.

"One thing is for sure; it’s not a gimmick. We, at HONOR, are also shocked with the massive turnout of HONOR 400 5G first day sale. We are overwhelmed and we are very grateful for everyone who supported us all the way from the teasers. We are committed to bringing only the best for our Filipino HONOR fans so expect nothing less form us,” said HONOR Philippines Vice President Stephen Cheng.

Pricing and Availability

Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for pre-order across the Philippines for only Php 22,999 (24GB + 512GB)! Get it now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb.

HONOR 400 5G is also available via Globe Postpaid Plans online (https://bit.ly/Globe_H400_PR) or head to participating stores starting with GPlan 1799 with Php 2,300 cashout. The mobile plan comes with 13GB Data, Unli All-net Call and Texts, and exclusive perks.

To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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SM Prime’s Hans Sy champions private sector leadership in disaster resilience at UNDRR Global Platform 2025

 SM Prime Holdings, Inc. (SM Prime) Executive Committee Chairman Hans Sy reaffirmed the vital role of the private sector in disaster risk reduction (DRR) during the 2025 Global Platform of the United Nations Office for Disaster Risk Reduction (UNDRR), held in Geneva, Switzerland. 

Representing the Philippine private sector at the Ministerial Roundtable on “Accelerating Financing and Resilience,” Sy underscored how businesses can help drive scalable, science-based resilience solutions.

Private sector as a force multiplier in DRR

“Resilience strengthens businesses while safeguarding lives and communities,” Sy stated. “We know the government cannot do it alone. The private sector is ready to do more.”

Sy underscores the need for policies, incentives, and institutional support to scale up disaster risk reduction investments at the UNDRR Global Platform 2025.

He cited SM Prime’s integrated approach to DRR, which includes allocating a significant portion of project costs to disaster-resilient infrastructure and applying science-driven planning frameworks. 

Sy also pointed to cross-sector initiatives such as the Adopt-a-City Program with the National Resilience Council and joint capacity-building programs with ARISE Philippines and the Department of Trade and Industry as examples of effective public-private partnerships.

Embedding resilience into core business strategy

In a High-Level Dialogue on scaling DRR financing, Sy outlined SM Prime’s approach to mainstreaming resilience across its developments. He highlighted features such as elevated mall structures, built-in rainwater catchment systems, and earthquake-resistant designs—solutions that have minimized disruption and enabled rapid recovery in the face of disaster.

“Disasters may be unpredictable, but their impacts don’t have to be,” he said. “We can—and must—prepare, mitigate, and adapt.”

The SM Mall of Asia Complex features a higher seawall and elevated design to guard against rising sea levels. (Inset) Deep, wide drainage channels—large enough to fit two buses side by side—further protect the area from storm surge flooding.

Call to scale resilience investment

To expand DRR financing, Sy called for enabling mechanisms that combine policy support, institutional cooperation, and targeted incentives. “From the standpoint of the private sector, financial, non-financial and regulatory incentives are among the most effective ways to accelerate investment in resilience,” he noted.

His remarks underscored the importance of collaboration, innovation, and long-term thinking in building resilient communities. SM Prime’s leadership in DRR continues to set a benchmark for sustainable development in disaster-prone regions.

“Together, we can embed resilience to build a sustainable and secure future for all,” he concluded.

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GMA with HONOR 400 5G crown Mad Ramos as Ultimate Sparkle Campus Cutie

Your AI Phone HONOR 400 5G just powered GMA’s new talent search

Leading global technology brand HONOR continues to make waves even after the launch of the HONOR 400 5G on June 17. In the recently concluded talent search of GMA, Sparkle Campus Cutie, it has been seen that HONOR Philippines awarded the most deserving among the Top 20 Finalists.

“Aside from bringing photos to life, HONOR 400 5G brings dreams to life too. We support up and coming talents across the country that’s why we also partnered up with Sparkle Campus Cutie to make dreams come true,” said HONOR Philippines Vice President Stephen Cheng.

20 finalists from different schools in the Philippines battled it out for the coveted title of Ultimate Sparkle Campus Cutie. For weeks, the finalists trained under the leading talent institution in the country, Sparkle GMA Artist Center.

In the end, it was between Andrei Fajardo and Mad Ramos, and after a tie-clinching decision, the latter was awarded Ultimate Sparkle Campus Cutie—bagging a contract under Sparkle GMA Artist Center, and Php 35,000 worth of HONOR devices. Jayson David was also awarded as the HONOR 400 5G AI Master.

About HONOR 400 5G:

Stylish and Functional Design

With its sleek design and user-friendly interface, the HONOR 400 is not only a technological marvel but also a stylish accessory. The device’s long-lasting battery life ensures users can capture their favorite moments without interruption, making it an essential tool for both casual and professional photographers.

A Community of Creativity

Users have already begun showcasing their creativity through stunning landscapes, dynamic action shots, and candid moments. Each photo highlights the HONOR 400’s ability to adapt to diverse lighting conditions and scenarios, underscoring its versatility as a photography powerhouse.

Building on its commitment to innovation, HONOR continues to push the boundaries of what smartphones can achieve. The HONOR 400 represents a significant leap forward in mobile technology, blending functionality with artistic expression to meet the evolving needs of its users.

Pricing and Availability

Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for pre-order across the Philippines for only Php 22,999 (24GB + 512GB)! Every pre-order from June 17 to 27, 2025 comes with FREE exclusive items worth ₱9,397, including a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 (available only when you claim on June 28). Plus, pre-order customers get the chance to win a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000!

Order now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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How SM Prime’s environmental leadership and innovation are continuously powering a more sustainable future for all

 For SM Prime, sustainability is not merely a statement, but a strategic imperative that is deeply embedded in the way the company operates. This is demonstrated in concrete outcomes that reflect the organization’s innovation and leadership when it comes to its environmental efforts, continuously delivering measurable progress in advancing sustainability across its developments.

Anchored in its Net Zero 2040 goals, SM continues to strengthen its commitment to environmental sustainability through the scaled deployment of renewable energy solutions in its properties, integrating solar energy to mitigate greenhouse gas emissions and reduce reliance on grid-supplied fossil fuels, while aligning its operations with global climate goals.

As of early 2025, a total of 47 SM Supermalls nationwide are now outfitted with solar photovoltaic (PV) systems, generating a combined peak capacity of 63 Megawatts. These systems comprise 118,313 solar panels installed across mall rooftops, contributing to a measurable reduction in carbon emissions and representing a significant benchmark in the advancement of renewable energy adoption within the Philippine commercial real estate sector.

With the MOA Sky walkway, SM Mall of Asia harnesses solar energy to deliver a combined 3MW of power —enough to run 1,000 escalators a day or power 1,800 homes for a month.

SM Mall of Asia's MOA Sky showcases a multi-use rooftop with a solar-covered walkway, contributing to their significant renewable energy capacity.

SM Mall of Asia (MOA), one of the company’s flagship developments, exemplifies this commitment through its multi-use rooftop, MOA Sky. Among its features is a solar-covered walkway integrating 555 PV panels, contributing an additional 0.3-Megawatt peak capacity while offering shade to pedestrians. With a total of 11,355 panels now installed, SM MOA’s cumulative solar PV system delivers 3 Megawatts of peak power---enough to operate approximately 1,000 escalators for a day or provide electricity to 1,800 average households for a month.

SM’s renewable energy projects were prominently featured during the 2025 Energy Efficiency Day conference, where SM Engineering, Design, and Development Corporation Vice President Engr. Teodoro Bautista presented the group’s performance and ongoing efforts in operational energy efficiency. The initiative was also a key factor in SM MOA’s recognition as the recipient of the first Sustainable Energy Award for a Private Institution, organized by the Department of Energy, affirming the commercial viability and environmental value of large-scale solar adoption.

 

Solar-powered parasols at SM City Bicutan’s Sky Garden provide 4–5 hours of nighttime lighting after just 3 hours of daytime charging.

Integrating sustainability, SM City Bicutan offers solar-powered parasols with nighttime illumination in its Sky Garden.

Meanwhile, another SM mall, SM City Bicutan, recently introduced solar-powered parasols within its Sky Garden. These structures, designed with both function and form in mind, utilize solar energy to provide 4 to 5 hours of nighttime lighting after a 3-hour daytime charge. Beyond their energy efficiency, these installations reinforce the importance of integrating environmental considerations into the customer experience.

“Through these initiatives, we are able to significantly reduce our carbon footprint and create long-term operational savings for our malls, while simultaneously introducing innovative solutions towards a greener and brighter future for everyone,” said SM Supermalls President Steven Tan.

SM Prime’s transition to renewable energy is a key component of its climate action strategy under the Net Zero 2040 roadmap. Through systematic decarbonization across its portfolio, the company continues to play a leading role in supporting national and global climate targets while delivering measurable sustainability outcomes that leave a lasting positive impact on the environment.

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What’s New at SM Supermalls? Experiences Made Extraordinary in Davao

 

Fun begins with the urge to feel a little extra—the need to explore, try something new, or treat your everyday like a big-time adventure.

Whether it’s about making your routine feel a little more exciting, enjoying a feast for all your cravings, or redefining your style with the perfect accessory, there’s always joy to be found in making everyday feel special.

The joy of discovery starts with these fresh era of firsts coming to SM Supermalls in Davao.

Pro-level Content Creation at SM City Davao

Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.

Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production.

Bountiful Flavors at SM Lanang 

Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025—a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table.

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.

Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

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SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

 In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector. 

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea 

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility. 

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

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